Aubergine Kitchen Rebrand

Aubergine Kitchen was founded on the belief that food should nourish both body and community. As Vice President of Brand Marketing, I led the development and execution of a comprehensive brand strategy and visual identity system for Aubergine Kitchen across 14 locations. The work unified the company’s growing footprint under a cohesive brand experience, translating its values of quality, authenticity, wellness, and connection into every customer touchpoint—from environmental design and packaging to digital experiences and marketing communications. The resulting identity helped establish a scalable foundation for growth while preserving the warmth and character that define the Aubergine experience.